What is Allure?
Allure is a $100 Shopify theme developed by UTD, rated 96% based on 25 merchant reviews. It currently ranks #136 overall among all Shopify themes. It is best suited for Bags, Beauty, Clothing, Home, Jewelry and accessories stores. Allure comes with 3 ready-made designs for your store. View demo of Allure and install in your store.
What features does Allure include?
Allure includes 57 features across 5 categories.
Cart and checkout
Customer accounts and sign-in
Marketing and conversion
Merchandising
What do merchants say about Allure?
Thank you for your thoughtful feedback! We’re glad you’re enjoying the design and our support. We also appreciate your suggestions and are always looking for ways to improve the theme with future updates
Bijou is a beautifully designed theme with responsive, helpful support. We learned some features aren’t native - like multiple CTAs, traditional mega menu, product blurbs, section‑specific font/image controls, and built‑in review or testimonial integration. Still a solid theme with great potential.
We’re sorry to hear this and apologize for the inconvenience. We provide detailed documentation and are always happy to help with setup or any issues you may encounter. We’ve already contacted you directly. Please reply to our email, and we’ll do everything we can to help you get the most out of Allure.
Very hard for beginners to design, had a lot of issues while designing
Thank you for your kind feedback! We’re glad you’re enjoying the theme and that our team could provide prompt support when needed.
Clean, stylish theme. Easy to work with and received prompt support from the developer
Thank you so much for your wonderful feedback! We’re delighted Allure is a great fit for your jewelry store and that our support team could assist you with clear guidance — we truly appreciate your support.
Thank you so much for your wonderful feedback! We’re delighted Allure is a great fit for your jewelry store and that our support team could assist you with clear guidance — we truly appreciate your support.
The theme is perfect for my jewelry store! I love the presets. I had a small issue with color swatches, and support got back with me promptly with detailed instructions on how to get the result I needed. This is a great value for the money. I spent several hours researching available templates and am so glade I picked Allure!
Thank you so much for your wonderful feedback! We’re delighted the theme meets your needs and that our support team could provide clear and helpful guidance. We truly appreciate your recommendation!
Review Growth
Total review count over time for Allure.
Ranking History
Overall rank and score over the last 90 days.
Category Rankings
Rank within each category over the last 90 days.
Price History
Daily price tracking for Allure.
Frequently Asked Questions
Is Allure worth it?
Allure is rated 96% by 25 merchants. Priced at $100, it ranks #136 overall among all Shopify themes. It includes 57 features such as Cart notes, Gift wrapping, In-store pickups.
How much does Allure cost?
Allure costs $100 as a one-time purchase from the Shopify Theme Store. This is a premium theme by UTD.
What features does Allure include?
Allure includes 57 features across categories like Cart and checkout, Customer accounts and sign-in, Marketing and conversion, Merchandising. Key features include Cart notes, Gift wrapping, In-store pickups, Pre-order, Quick buy.
