Dawn Shopify theme screenshot

What is Dawn?

Dawn is a free Shopify theme developed by Shopify, rated 36% based on 269 merchant reviews. It currently ranks #273 overall among all Shopify themes. It is best suited for Bags stores.

What features does Dawn include?

Dawn includes 27 features across 4 categories.

What do merchants say about Dawn?

1.8
269 reviews
Positive
36%
Neutral
15%
Negative
49%
T
TuclickshoppTuclickshopp
Mar 2, 2026

Se ha quitado el footer de la pagina y no tiene vuelta atrás, faltan muchas opciones para hacer modificaciones y embellecer la pagina lo que hace necesario utilizar liquid que a la vez provocan problemas con este Tema. Estoy en encrucijada para arreglarlo y todo hay que pagar. te ofrecen asesores de ayuda...etc nada contenta con esto. Opción que dan EMPEZAR DE CERO

K
Konocti Leather GoodsKonocti Leather Goods
Feb 22, 2026

Great theme! Feature rich, consistently updated and looks amazing.

B
BZ Tent RentalsBZ Tent Rentals
Jan 19, 2026

Thank you for your feedback and for using the theme over the years. If you'd like to prevent a variant from being pre-selected so buyers must choose an option before adding to cart, please reach out to our Support team (https://bit.ly/2AWw5VA). They can connect you with our Theme Support team, who may be able to help with a design time customization depending on your version of Dawn.

K
Kelsey Eleanor StudioKelsey Eleanor Studio
Jan 16, 2026

I've been using this theme for years now. It's user friendly and does the job! One note that's come up recently - it would be really helpful if a customer had to select their variant before being able to add to cart. Right now, a variant is selected by default, so if a customer is just quickly shopping they might miss that there are options to choose from. Not a big deal, just a small UX detail!

M
Shopify Merchant
Jan 8, 2026

Hey there, thanks so much for your review and for sharing your experience moving several sites over to using Dawn. We love hearing merchant stories like this!

B
BZ Tent RentalsBZ Tent Rentals
Jan 8, 2026

this is a great theme it works well for different applications and with a little know how the code can be customized to fit different needs, also the new speed updates are great, Ive used several free themes that were discontinued so i had to rebuild several sites on to this theme and i like it much more than previous themes i was using. Only bad reviews i see on this are mostly from incompetence.

S
Salinity SwimwearSalinity Swimwear
Jan 8, 2026

Hey there, thanks so much for your review and for sharing your experience moving several sites over to using Dawn. We love hearing merchant stories like this!

B
Bulk FuelBulk Fuel
Dec 22, 2025

Hello, and thank you for sharing your experience. We’re glad to hear the theme has supported your business growth. For features like color swatches on collection pages, you may want to look into our updated Horizon Family themes, which include this functionality.

M
Ma boutiqueMa boutique
Dec 22, 2025

Hi, thanks for sharing your thoughts. We’re glad to hear the theme has worked well for you and that you appreciate the effort behind it. Your feedback is valued and helps us continue to improve our themes.

M
Shopify Merchant
Dec 22, 2025

Hello, and thank you for sharing your experience. We’re glad to hear the theme has supported your business growth. For features like color swatches on collection pages, you may want to look into our updated Horizon Family themes, which include this functionality.

Ranking History

Overall rank and score over the last 90 days.

Category Rankings

Rank within each category over the last 90 days.

Frequently Asked Questions

Is Dawn worth it?

Dawn is rated 36% by 269 merchants. Priced at Free, it ranks #273 overall among all Shopify themes. It includes 27 features such as Cart notes, In-store pickups, Quick buy.

How much does Dawn cost?

Dawn costs Free as a one-time purchase from the Shopify Theme Store. It is one of 24 free themes available, developed by Shopify.

What features does Dawn include?

Dawn includes 27 features across categories like Cart and checkout, Marketing and conversion, Merchandising, Product discovery. Key features include Cart notes, In-store pickups, Quick buy, Blogs, Cross-selling.

Styles

Available Presets

1 preset

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